Far too many companies over look it, but a strong social media presence is one of the most important aspects of doing business and online marketing today. It is a great way to “humanise” your company brand, and gives you the chance to connect with potential clients who would more than likely be online too.
Firstly, I would like to note that even though this article is vouching for social media marketing, it is in no way advising to ignore other avenues of online marketing. For ‘Online Marketing’ to be strong, it needs each avenue to be optimised to its full capacity.
The way I see online marketing, as it was explained to me by my course coordinator back at university, is this: ‘online marketing’ is the broad term – picture it as an umbrella overarching and covering the company and its brand. Now, each spoke is what supports this…
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