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Far too many companies over look it, but a strong social media presence is one of the most important aspects of doing business and online marketing today. It is a great way to “humanise” your company brand, and gives you the chance to connect with potential clients who would more than likely be online too.
Firstly, I would like to note that even though this article is vouching for social media marketing, it is in no way advising to ignore other avenues of online marketing. For ‘Online Marketing’ to be strong, it needs each avenue to be optimised to its full capacity.
The way I see online marketing, as it was explained to me by my course coordinator back at university, is this: ‘online marketing’ is the broad term – picture it as an umbrella overarching and covering the company and its brand. Now, each spoke is what supports this…
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I am a very connected person. By that I mean connected on line.
- I have four email accounts: one for my work at FiftyForward where I serve as Development Director, one for my private coaching practice, one for my personal life (hey, a girl’s gotta get emails from her fave stores) and one the hubs and I share.
- I have personal accounts on Facebook, Twitter, Pinterest and Linked In.
- I have a business page on Facebook (Pam Brown Life Coach).
- I am an administrator for two Facebook and two Twitter pages for FiftyForward
- I blog here
- I am member of Vibrant Nation’s blog circle. That means I repost some of my blog entries there. When readers comment an alert is sent to my email so I can hop on and reply. Currently three of my recent posts are creating chatter. Yay!
And of course, all of that is attached to…
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Facebook is by far the most popular social media site out there. A movie has even been made about the founder. That is why it is a perfect place for you to market your business and interact with your customers. However, it can be a challenge to interest people when your page first goes live. That’s why you need to read this article: if you want to be ready to take advantage of the opportunities that Facebook offers, you need to have the right information. Keep reading to get more people to go to your page, and ultimately your site.
Show people your personality. You should not forget that you are a professional, but don’t go the extreme route and forget that you have a personality. It’s your personality that is going to set you apart from everyone else, so make sure you capitalize on what makes…
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If you want to complain about a product or service, how would you normally get in touch with the company that has caused you to complain?
Call the customer contact number? Send an email detailing your complaint?
A new survey of 2,000 consumers has found that the fastest and most reliable way to now complain and get something done is by using social media.
Over 80% of customers reaching out to complain via a social media channel have a response within 12 hours, compares to just 37% who got a reply in the same timeframe when using email.
A recent blog on The Retail Bulletin explains this difference as the natural difference between different types of contact channel. For example, if you actually wrote a letter and mailed it then it would be ridiculous to expect a response using the same channel within 12 hours.
However, despite the various channels…
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